Marketing Ethics and Regulation Essay Example | Topics and Well Written Essays - 500 words

Marketing Ethics and Regulation - Essay Example The code of ethics is one which would really help marketers make the correct choices in many aspects of running a business from determining the price, the promotional materials one makes available to public, accuracy in the representation of the product, support claims made about the product, to the kind of message those advertisements would effect to, and a lot more (Marketing Code of Ethics, n.d.). Aside from these internal factors needed to be considered, a marketer would also have to think about giving the best and what is best to not only their customers but at the same time their employees which is more known as Corporate Social Responsibility. With all these responsibilities that one would be facing as a marketer, the code of ethics would be of utmost help. What is the basic idea of being able to align your business to what is ethical? Well, it is said that the simplest basis of doing so would be making sure you act according to the law. The code of ethics is this law plus all the other specifications that a marketer could possibly encounter that the law would no longer be able to provide for. It reminds any marketer to be responsible for anything they do especially in those situations where there is a grey area wherein it is so easy to succumb to a deceptive marketing. One example of which would be perhaps undergoing cost cutting by choosing a more harmful packaging which is cheaper but could harm your consumers while you justify the act that it is for the common good as you would not have to fire any employee and at the same time cutting cost for your consumers. Indeed, the code of ethics really come into play in pushing a marketer to make the right decision not just according to one point of view but in looking at all the angles of a certain decision (Marketing Tutorials, News, How-to and More, n.d). With